Me and my brand(s): Exploring the psychological resource exchange in consumer-brand relationships

Artykuł naukowy w czasopiśmie recenzowany

Czasopismo: NEW IDEAS IN PSYCHOLOGY (ISSN: 0732-118X)
Rok wydania: 2025
Numer czasopisma: 76
Strony od-do: 101123
DOI: 10.1016/j.newideapsych.2024.101123

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Cytowanie w formacie Bibtex:
@article{1,
author = "Wiktor Razmus",
title = "Me and my brand(s): Exploring the psychological resource exchange in consumer-brand relationships",
journal = "NEW IDEAS IN PSYCHOLOGY",
year = "2025",
number = "76",
pages = "101123"
}

Cytowanie w formacie APA:
Razmus, W. (2025). Me and my brand(s): Exploring the psychological resource exchange in consumer-brand relationships. NEW IDEAS IN PSYCHOLOGY, 76, 101123.