Joy and excitement in the purchase process: The role of materialism and brand engagement
Artykuł naukowy w czasopiśmie recenzowanyCzasopismo: Journal of Product and Brand Management (ISSN: 1061-0421)
Współautorzy: Magdalena Razmus, Sonja Grabner-Kräuter
Rok wydania: 2024
Tom: 33
Numer czasopisma: 3
Strony od-do: 330-344
DOI: 10.1108/JPBM-04-2022-3937
Cytowanie w formacie Bibtex:
@article{1,
author = "Wiktor Razmus and Magdalena Razmus and Sonja Grabner-Kräuter",
title = "Joy and excitement in the purchase process: The role of materialism and brand engagement",
journal = "Journal of Product and Brand Management",
year = "2024",
number = "3",
pages = "330-344"
}
Cytowanie w formacie APA:
Razmus, W. and Magdalena Razmus and Sonja Grabner-Kräuter(2024). Joy and excitement in the purchase process: The role of materialism and brand engagement. Journal of Product and Brand Management, 3, 330-344.