Buying happiness: How brand engagement in self-concept affects purchase happiness

Artykuł naukowy w czasopiśmie recenzowany

Czasopismo: PSYCHOLOGY & MARKETING (ISSN: 0742-6046)
Współautorzy: Sonja Grabner-Kräuter, Martyna Kostyra, Anna Maria Zawadzka
Rok wydania: 2022
Strony od-do: 2096-2109
DOI: 10.1002/mar.21714

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Cytowanie w formacie Bibtex:
@article{1,
author = "Wiktor Razmus and Sonja Grabner-Kräuter and Martyna Kostyra and Anna Maria Zawadzka",
title = "Buying happiness: How brand engagement in self-concept affects purchase happiness",
journal = "PSYCHOLOGY & MARKETING",
year = "2022",
pages = "2096-2109"
}

Cytowanie w formacie APA:
Razmus, W. and Sonja Grabner-Kräuter and Martyna Kostyra and Anna Maria Zawadzka(2022). Buying happiness: How brand engagement in self-concept affects purchase happiness. PSYCHOLOGY & MARKETING, 2096-2109.