Brand engagement in self-concept: A comparative study in Austria, Italy and Poland
Artykuł naukowy w czasopiśmie recenzowanyCzasopismo: JOURNAL OF CONSUMER MARKETING (ISSN: 0736-3761)
Współautorzy: Valentina Mazzoli, Diletta Acuti, Sonja Grabner-Kräuter
Rok wydania: 2020
Strony od-do: 785-794
DOI: 10.1108/JCM-09-2019-3412
Cytowanie w formacie Bibtex:
@article{1,
author = "Wiktor Razmus and Valentina Mazzoli and Diletta Acuti and Sonja Grabner-Kräuter",
title = "Brand engagement in self-concept: A comparative study in Austria, Italy and Poland",
journal = "JOURNAL OF CONSUMER MARKETING",
year = "2020",
pages = "785-794"
}
Cytowanie w formacie APA:
Razmus, W. and Valentina Mazzoli and Diletta Acuti and Sonja Grabner-Kräuter(2020). Brand engagement in self-concept: A comparative study in Austria, Italy and Poland. JOURNAL OF CONSUMER MARKETING, 785-794.