Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle
Artykuł naukowy w czasopiśmie recenzowanyCzasopismo: Journal of Current Issues and Research in Advertising (ISSN: 1064-1734)
Współautorzy: Kolańska-Stronka M. Farnicka M. Krasa P. & Poręba-Chabros A.
Rok wydania: 2023
Strony od-do: 429-452
Cytowanie w formacie Bibtex:
@article{1,
author = "Piotr Mamcarz and Kolańska-Stronka M. Farnicka M. Krasa P. & Poręba-Chabros A.",
title = "Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle",
journal = "Journal of Current Issues and Research in Advertising",
year = "2023",
pages = "429-452"
}
Cytowanie w formacie APA:
Mamcarz, P. and Kolańska-Stronka M. Farnicka M. Krasa P. & Poręba-Chabros A.(2023). Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle. Journal of Current Issues and Research in Advertising, 429-452.