Someone like me: The role of consumer brand engagement and social identification in the perception of luxury brand users
Artykuł naukowy w czasopiśmie recenzowanyCzasopismo: Journal of Consumer Behaviour (ISSN: 1472-0817)
Współautorzy: Wiktor Razmus
Rok wydania: 2022
Strony od-do: 1-13
DOI: https://doi.org/10.1002/cb.2071
Cytowanie w formacie Bibtex:
@article{1,
author = "Paweł Fortuna and Wiktor Razmus",
title = "Someone like me: The role of consumer brand engagement and social identification in the perception of luxury brand users",
journal = "Journal of Consumer Behaviour",
year = "2022",
pages = "1-13"
}
Cytowanie w formacie APA:
Fortuna, P. and Wiktor Razmus(2022). Someone like me: The role of consumer brand engagement and social identification in the perception of luxury brand users. Journal of Consumer Behaviour, 1-13.