Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle.

Artykuł naukowy w czasopiśmie recenzowany

Czasopismo: Journal of Current Issues and Research in Advertising (ISSN: 1064-1734)
Współautorzy: Magdalena Kolańska-Stronka Piotr Mamcarz Marzanna Farnicka Paweł Krasa
Rok wydania: 2023
Strony od-do: 1-10
DOI: 10.1080/10641734.2023.2206871

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Cytowanie w formacie Bibtex:
@article{1,
author = "Agata Poręba-Chabros and Magdalena Kolańska-Stronka Piotr Mamcarz Marzanna Farnicka Paweł Krasa",
title = "Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle.",
journal = "Journal of Current Issues and Research in Advertising",
year = "2023",
pages = "1-10"
}

Cytowanie w formacie APA:
Poręba-Chabros, A. and Magdalena Kolańska-Stronka Piotr Mamcarz Marzanna Farnicka Paweł Krasa(2023). Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle. Journal of Current Issues and Research in Advertising, 1-10.